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1 strategic air balance
Военный термин: равновесие стратегических ВВС -
2 strategic air balance
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3 balance
баланс; соотношение сил и средств; равновесие [равенство] сил; центр масс; остаток, остальная часть; уравновешивать— forces balance -
4 air-defense capabilities
Военный термин: средства противовоздушной обороны (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009)Универсальный англо-русский словарь > air-defense capabilities
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5 air-defense system
Военный термин: система противовоздушной обороны (англ. термин взят из кн.: Military Balance 2009. - London: International Institute for Strategic Studies, 2009) -
6 force
1. n1) сила, мощь2) действенность; действие, воздействие (соглашения, закона и т.п.)3) применение силы, насилие, принуждение4) pl войска, вооруженные силы; вооружения5) группа6) сила (производительная, политическая и т.п.); фактор7) численность8) (the Force) полиция (особ. Великобритании)•to be in force — иметь (юридическую) силу; оставаться в силе
to beef up one's military forces — укреплять свои вооруженные силы
to build up military forces — наращивать военную мощь; сосредоточивать войска
to clear rebel forces from somewhere — очищать какой-л. район от войск мятежников
to continue in force — оставаться в силе; действовать (о законе и т.п.)
to disband / to dismantle forces — демобилизовывать / распускать войска
to encourage all progressive forces (to) — поощрять / поддерживать все прогрессивные силы
to enter a city in force — брать город приступом; вводить в город крупные воинские формирования
to have no force — быть недействительным; не иметь силы
to improve one's defense forces — совершенствовать свои силы самообороны
to join forces — объединяться; объединять силы
to join forces with smb — объединять силы с кем-л.
to maintain the balance of forces — поддерживать равновесие / соотношение сил
to modernize one's forces — модернизировать свои вооруженные силы
to put in force — осуществлять, проводить в жизнь; вводить в действие
to put the armed forces on full alert — приводить вооруженные силы в состояние полной боевой готовности
to reduce conventional forces in / throughout Europe — сокращать количество войск и обычных вооружений в Европе
to remain in force — оставаться в силе, действовать (о законе и т.п.)
to reshape one's armed forces — реорганизовывать свои вооруженные силы
to resort to force — прибегать к силе / насилию
to rule a country by sheer force — управлять страной, опираясь исключительно на силу
to seek negotiated reductions in conventional forces — добиваться сокращения обычных вооружений путем переговоров
to suppress smth by brute force — подавлять что-л. грубой силой
to take recourse to force — прибегать к силе / насилию
to use force against smb — использовать силу против кого-л.
- accelerated development of productive forcesto withdraw forces from... — выводить войска из...
- active forces
- activities of forces
- actual force
- advance force
- aggressive forces
- aggressor forces
- air forces
- alignment of forces
- alliance of the forces
- allied forces
- allocation of forces
- anti-aircraft forces
- anti-colonialist forces
- anti-fascist forces
- anti-government forces
- anti-kidnap force
- anti-monopoly forces
- anti-national forces
- anti-popular forces
- anti-war forces
- armed forces of a country
- armed forces
- assault force
- Atlantic Nuclear Force - binding force
- bomber forces
- border forces
- border-security forces
- brutal force
- build-up forces
- build-up of forces
- by force
- by sheer force
- carrier striking force
- Central American task force
- character of the armed forces
- coalition forces
- combatant forces
- combined forces
- Commonwealth Military Force
- competing forces
- competition forces
- compulsory force
- conditions of entry into force
- conservative forces
- consistent force
- consolidation of all forces
- contributor to the multinational force
- Conventional Force in Europe
- conventional forces
- correlation of forces
- crack forces
- cross-border force
- crude force
- deep cuts in conventional forces
- defense forces
- democratic forces
- determining force in social development
- deterrent force
- directing force
- display of force
- disquiet in the armed forces
- division of political forces
- dominant force
- economic force
- effective forces
- elemental forces of nature
- enforcement forces - extraction force
- follow-on force
- force is not the answer
- force of a clause
- force of a treaty
- force of an agreement
- force of argument
- force of arms
- force of example
- force of law
- force of occupation
- force of public opinion
- force of weaponry
- force to be reckoned with
- forces in the field
- forces of aggression and war
- forces of flexible response
- forces of internal and external reaction
- forward-based forces
- free play of democratic forces
- full force of the treaty
- general purpose forces
- ground forces
- guiding force
- hired labor force
- IFOR
- in force
- in full force
- independent force
- inequitable relationship of forces
- influential force
- intermediate range forces
- international balance of forces
- international peace-keeping forces
- internationalist forces
- interplay of political forces
- interposing force
- invasion forces
- irregular forces
- joint NATO armed forces
- labor force
- land forces
- landing force
- lawful use of force
- leading force in smth
- leading force
- left-wing forces
- legal force
- liberation forces
- local forces
- logistical forces
- main force
- major force
- mandatory force
- manifestation of force
- material force
- member of a peace-keeping force
- military force
- monetary forces
- motive force
- moving force
- multilateral forces
- mutinous forces
- mutual non-use of military force
- national forces
- national liberation forces
- national political forces
- natural forces
- nature of forces
- naval forces
- noneconomic forces
- non-use of force
- nuclear forces
- nuclear strike force
- obligatory force of international treaties
- observer force
- occupation force
- occupying force
- of legal force
- on entry into force
- operation of market forces
- operational forces
- opposing forces
- organizing force
- pan-Arab force
- paramilitary forces
- patriotic forces
- peace forces
- Peace Implementation Force
- peace-keeping forces
- peace-safeguarding forces
- people's armed forces of liberation
- phased withdrawal of the forces
- police force
- policy of force
- political force
- posture of forces
- potent force
- powerful force
- professionally led force
- progressive forces
- pro-independence forces
- proportions of forces
- punitive forces
- quick-reaction force
- Rapid Deployment Force
- Rapid Reaction Force
- rapid-action force
- RDF
- rebel forces
- recourse to force
- reduction in the armed forces
- regional security forces
- regrouping of forces
- relationship of forces
- reserve force
- reserve of the forces
- resistance forces
- resort to force
- retaliatory forces
- revanchist forces
- revolutionary forces
- rightist forces
- right-wing forces
- rough parity of forces
- ruling forces
- sea forces
- sea-based strategic missile forces
- second-strike force
- security forces
- self-defense forces
- SFOR
- shifts in the alignment of forces - social and political forces
- social forces
- socio-political forces
- special forces
- spontaneous force
- Stabilization Force
- strategic air forces
- strategic forces
- Strategic Rocket Force
- strength of the armed forces
- strike force
- striking force
- suppression by force
- task force
- territorial force
- theater nuclear forces
- third force- TNF- ultra-right forces
- UN buffer force
- UN Emergency Force
- UN observer force
- unification of forces
- unification of the armed force under a single command
- unified forces
- unilateral cuts in smb's forces
- United Nation Protection Force
- United Nations forces
- United Nations peace-keeping forces
- unity of forces
- UNPROFOR
- use of military forces
- use of preemptive force
- vital force
- voluntary military forces
- weakening of forces
- with political forces splintering
- withdrawal of forces
- without resort to force
- work force
- world market forces 2. vзаставлять, принуждать, вынуждать -
7 force
сила; усилие; см. тж. effort; pl. ( войсковые) соединения или части; ( вооружённые) силы; вынуждатьAir Fleet Marine forces, Atlantic — авиация морской пехоты Атлантического флота ВМС США
Air Material force, Pacific area — армия материально-технического обеспечения ВВС США в тихоокеанской зоне
air-combat forces, naval aviation — боевые силы авиации ВМС
Allied Air forces, Central Europe — объединённые ВВС НАТО на центрально-европейском театре
Allied Air forces, Eastern Atlantic area — объединённые ВВС НАТО в восточной части Атлантики
Allied Air forces, Northern Europe — объединённые ВВС НАТО на североевропейском театре
Allied Air forces, Southern Europe — объединённые ВВС НАТО на южноевропейском театре
composite air strike force — смешанная оперативная ударная группа [соединение] ВВС
control force per unit of normal acceleration — расход усилий (на органах управления) на единицу нормальной перегрузки [нормального ускорения]
control system breakout force — сила [усилие] страгивания системы управления, усилие для преодоления трения покоя в проводке управления
force due to Q — усилие, создаваемое скоростным напором
Middle East Air force — Бр. ВВС на Среднем Востоке
Royal Auxiliary Air force — Бр. вспомогательные ВВС
stick force per «g» — градиент усилий на ручке по перегрузке
wheel brake decelerating force — сила торможения, развиваемая колёсами
— G force— Q force— q force— - trim force -
8 area
район; округ; площадь; участок; зона; область; пространство; категория ( действий); см. тж. ground; zonebooster (engine) disposal area — ркт. район сброса [падения] стартовых двигателей [(ракетных) ускорителей]
booster (engine) impact area — ркт. район сброса [падения] стартовых двигателей [(ракетных) ускорителей]
simulated (radioactive) contamination area — ложный [имитируемый] участок (радиоактивного) заражения
— amphibious objective area— armor killing area— artillery position area— dangerous area— delaying operations area— dropping area— gun area— hot area— killing area— lethality area— limited access area— MOS area— patrolling area— POL area— preference service area— radioactive contamination area— rallying area— recreation area— SAM launching area— uploading area -
9 system
система; установка; устройство; ркт. комплекс"see to land" system — система посадки с визуальным приземлением
A.S.I. system — система указателя воздушной скорости
ablating heat-protection system — аблирующая [абляционная] система тепловой защиты
ablating heat-shield system — аблирующая [абляционная] система тепловой защиты
active attitude control system — ксм. активная система ориентации
aft-end rocket ignition system — система воспламенения заряда с задней части РДТТ [со стороны сопла]
aircraft response sensing system — система измерений параметров, характеризующих поведение ЛА
air-inlet bypass door system — дв. система перепуска воздуха на входе
antiaircraft guided missile system — ракетная система ПВО; зенитный ракетный комплекс
antiaircraft guided weapons system — ракетная система ПВО; зенитный ракетный комплекс
attenuated intercept satellite rendez-vous system — система безударного соединения спутников на орбите
attitude and azimuth reference system — система измерения или индикации углов тангажа, крена и азимута
automatic departure prevention system — система автоматического предотвращения сваливания или вращения после сваливания
automatic drift kick-off system — система автоматического устранения угла упреждения сноса (перед приземлением)
automatic hovering control system — верт. система автостабилизации на висении
automatic indicating feathering system — автоматическая система флюгирования с индикацией отказа (двигателя)
automatic mixture-ratio control system — система автоматического регулирования состава (топливной) смеси
automatic pitch control system — автомат тангажа; автоматическая система продольного управления [управления по каналу тангажа]
B.L.C. high-lift system — система управления пограничным слоем для повышения подъёмной силы (крыла)
backpack life support system — ксм. ранцевая система жизнеобеспечения
beam-rider (control, guidance) system — ркт. система наведения по лучу
biowaste electric propulsion system — электрический двигатель, работающий на биологических отходах
buddy (refueling, tank) system — (подвесная) автономная система дозаправки топливом в полете
closed(-circuit, -cycle) system — замкнутая система, система с замкнутым контуром или циклом; система с обратной связью
Cooper-Harper pilot rating system — система баллов оценки ЛА лётчиком по Куперу — Харперу
deployable aerodynamic deceleration system — развёртываемая (в атмосфере) аэродинамическая тормозная система
depressurize the fuel system — стравливать избыточное давление (воздуха, газа) в топливной системе
driver gas heating system — аэрд. система подогрева толкающего газа
dry sump (lubrication) system — дв. система смазки с сухим картером [отстойником]
electrically powered hydraulic system — электронасосная гидросистема (в отличие от гидросистемы с насосами, приводимыми от двигателя)
exponential control flare system — система выравнивания с экспоненциальным управлением (перед приземлением)
flywheel attitude control system — ксм. инерционная система ориентации
gas-ejection attitude control system — ксм. газоструйная система ориентация
gas-jet attitude control system — ксм. газоструйная система ориентация
ground proximity extraction system — система извлечения грузов из самолёта, пролетающего на уровне земли
hot-air balloon water recovery system — система спасения путем посадки на воду с помощью баллонов, наполняемых горячими газами
hypersonic air data entry system — система для оценки аэродинамики тела, входящего в атмосферу планеты с гиперзвуковой скоростью
igh-temperature fatigue test system — установка для испытаний на выносливость при высоких температурах
interceptor (directing, vectoring) system — система наведения перехватчиков
ion electrical propulsion system — ксм. ионная двигательная установка
isotope-heated catalytic oxidizer system — система каталитического окислителя с нагревом от изотопного источника
jet vane actuation system — ркт. система привода газового руля
laminar flow pumping system — система насосов [компрессоров] для ламинаризации обтекания
launching range safety system — система безопасности ракетного полигона; система обеспечения безопасности космодрома
leading edge slat system — система выдвижных [отклоняемых] предкрылков
low-altitude parachute extraction system — система беспосадочного десантирования грузов с малых высот с использованием вытяжных парашютов
magnetic attitude control system — ксм. магнитная система ориентации
magnetically slaved compass system — курсовая система с магнитной коррекцией, гироиндукционная курсовая система
mass-expulsion attitude control system — система ориентации за счёт истечения массы (газа, жидкости)
mass-motion attitude control system — ксм. система ориентации за счёт перемещения масс
mass-shifting attitude control system — ксм. система ориентации за счёт перемещения масс
monopropellant rocket propulsion system — двигательная установка с ЖРД на унитарном [однокомпонентном] топливе
nucleonic propellant gauging and utilization system — система измерения и регулирования подачи топлива с использованием радиоактивных изотопов
open(-circuit, -cycle) system — открытая [незамкнутая] система, система с незамкнутым контуром или циклом; система без обратной связи
plenum chamber burning system — дв. система сжигания топлива во втором контуре
positioning system for the landing gear — система регулирования высоты шасси (при стоянке самолёта на земле)
radar altimeter low-altitude control system — система управления на малых высотах с использованием радиовысотомера
radar system for unmanned cooperative rendezvous in space — радиолокационная система для обеспечения встречи (на орбите) беспилотных кооперируемых КЛА
range and orbit determination system — система определения дальностей [расстояний] и орбит
real-time telemetry processing system — система обработки радиотелеметрических данных в реальном масштабе времени
recuperative cycle regenerable carbon dioxide removal system — система удаления углекислого газа с регенерацией поглотителя, работающая по рекуперативному циклу
rendezvous beacon and command system — маячно-командная система обеспечения встречи («а орбите)
satellite automatic terminal rendezvous and coupling system — автоматическая система сближения и стыковки спутников на орбите
Schuler tuned inertial navigation system — система инерциальной навигации на принципе маятника Шулера
sodium superoxide carbon dioxide removal system — система удаления углекислого газа с помощью надперекиси натрия
space shuttle separation system — система разделения ступеней челночного воздушно-космического аппарата
stellar-monitored astroinertial navigation guidance system — астроинерциальная система навигации и управления с астрокоррекцией
terminal control landing system — система управления посадкой по траектории, связанной с выбранной точкой приземления
terminal descent control system — ксм. система управления на конечном этапе спуска [снижения]
terminal guidance system for a satellite rendezvous — система управления на конечном участке траектории встречи спутников
test cell flow system — ркт. система питания (двигателя) топливом в огневом боксе
vectored thrust (propulsion) system — силовая установка с подъёмно-маршевым двигателем [двигателями]
water to oxygen system — ксм. система добывания кислорода из воды
wind tunnel data acquisition system — система регистрации (и обработки) данных при испытаниях в аэродинамической трубе
— D system -
10 concept
arresting gear concept (of strategy) — стратегическая концепция постепенного сдерживания наступления противника до полного прекращения его продвижения (по принципу действия аэрофинишера на авианосце)
elevated trunnion concept (for tanks) — принцип конструирования башни танка с повышенным расположением цапф пушки
— fly-before-buy procurement concept— fuzeless shell concept— high-low mix concept -
11 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
См. также в других словарях:
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